Privacy Policy
1. Introduction
This Privacy Policy explains how Day One Midwife (“I”, “me” or “my”) collects, uses and protects personal information. I am committed to ensuring your privacy is protected and that your personal data is handled responsibly and in accordance with data protection law.
2. Who I Am
Day One Midwife is run by Gemma Sharman, a UK based midwife and qualified tongue tie practitioner providing in home care to families.
You can contact me via the form on this website or by email at info@dayonemidwife.com.
3. What Information I Collect
Depending on how you interact with me, I may collect and process the following information:
Your name and contact details, such as email address and telephone number
Information provided as part of an enquiry, including preferred appointment dates or times
Information relevant to the assessment, treatment and follow up of care
Clinical information relating to you or your baby where care is provided
Clinical photographs where relevant to care, assessment or documentation
Information may be collected via this website, direct contact or during the provision of care.
4. How I Use Your Information
Your information is used to:
Respond to enquiries and arrange appointments
Provide safe and appropriate clinical care
Maintain clinical records in line with professional and legal requirements
Communicate with you regarding your care and follow up
Support quality assurance, audit and clinical governance processes
I do not sell, distribute or lease your personal data to third parties.
5. Legal Basis for Processing
Under UK GDPR, the legal bases I rely on for processing personal data include:
Consent, where you have provided this, including for the non clinical use of images
Contract, to provide the services you have requested
Legal obligation, to meet professional, regulatory and record keeping requirements
Legitimate interests, to respond to enquiries and manage my service safely
Provision of health care, for the assessment and treatment of patients
6. Photographs and Images
On occasion, photographs may be taken as part of care to support assessment, treatment, record keeping, education or service information.
Where photographs are taken, they will not include patient identifiable information. Images will not show the full face of the baby and are usually limited to the mouth and surrounding area.
Photographs will only be used for marketing or promotional purposes, including on social media, the website or printed materials, where explicit consent has been given. Consent for this use is optional and may be declined or withdrawn at any time without any impact on care.
All photographs are stored securely and handled in accordance with data protection requirements.
7. How Your Data Is Stored and Retained
Your information is stored securely in password protected systems and email accounts. Reasonable steps are taken to protect your data from unauthorised access, loss or misuse.
Personal and clinical data is retained only for as long as necessary to meet legal, professional and regulatory requirements, including retention until the child’s 25th birthday where applicable.
8. Sharing of Information
Information is not shared with third parties unless:
You have given explicit consent
It is required for safeguarding, legal or regulatory reasons
It is necessary to support clinical governance, audit or professional oversight
Any information shared for governance or audit purposes is handled confidentially by registered health professionals.
9. Your Data Protection Rights
You have the right to:
Access the personal data I hold about you
Request correction of inaccurate data
Request deletion of your data where appropriate
Withdraw consent where processing is based on consent
Raise a concern or complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, please contact me at info@dayonemidwife.com.
10. Cookies
This website may use essential cookies to support basic functionality such as form submissions. No tracking or advertising cookies are used.
11. Third Party Services
This website is hosted by IONOS, which may collect anonymised usage data for performance and security purposes. You can view IONOS’s privacy policy via their website.
12. Changes to This Policy
This Privacy Policy may be updated from time to time. The most recent version will always be available on this page.
Terms & Conditions
1. Introduction
These Terms & Conditions outline how I provide services through Day One Midwife. They are designed to ensure transparency, safety and clarity for everyone receiving care.
2. Scope of Service
I offer in-home tongue-tie assessment and, where indicated and safe, same-day division (frenulotomy), feeding support, weighing your baby, a follow-up phone call and one week of WhatsApp support. Care is delivered by Gem Sharman, a qualified and practising midwife and certified tongue-tie practitioner.
Services can only be provided where valid informed consent is obtained from a person with legal parental responsibility for the baby.
3. Fees and Payment
The total charge for a full assessment and, if indicated, tongue-tie division is £225.
A £100 booking fee is paid at the time of booking to secure your visit.
If tongue-tie division is indicated and safe, an additional £125 is payable before the procedure is carried out.
If division is not required or not clinically appropriate, only the £100 assessment fee applies.
Payment is requested by bank transfer. An alternative payment method, including card payment, can be arranged upon request.
4. Visits Beyond 25 Miles
Travel is included within a 25-mile radius of ST15, Stone, Staffordshire. For visits beyond this, a mileage charge of £1 per additional mile (one way) is added to the total fee.
5. Cancellations and Rescheduling
If you need to cancel or reschedule, please give as much notice as possible. Booking fees are non-refundable but may be transferred to a new date at my discretion.
I reserve the right to cancel or postpone a visit if your baby is unwell or if it is not clinically appropriate to proceed.
In the unlikely event that I am unable to attend your visit due to illness, emergency, or unforeseen circumstances such as travel disruption, I will contact you as soon as possible to rearrange your appointment at the earliest suitable time. Any payment made will be transferred to the new appointment.
6. Clinical Limitations
Tongue-tie division will not be performed if:
• It is not clinically indicated
• Your baby is unwell at the time of the visit (for example oral thrush, fever or suspected infection)
• Further medical input (for example ENT referral) is recommended
• Feeding concerns appear unrelated to tongue function
Where division is not performed, I will still provide feeding support and guidance as part of the visit.
All decisions regarding assessment and treatment are made on clinical grounds at the time of the visit.
I reserve the right to postpone or terminate a visit if concerns arise regarding safety, consent or safeguarding.
7. Reassessment and Re-Division
If re-attachment is suspected, a follow-up visit may be offered where clinically appropriate. A reduced fee of £50 applies for this visit.
Where re-division is clinically indicated, this may be offered following discussion and with valid parental consent. No additional charge is made for re-division beyond the £50 follow-up visit fee.
8. Follow-Up Contact
Each visit includes follow-up contact for up to four weeks following the visit.
Follow-up contact may be provided via phone or message, depending on clinical need and practitioner availability. Messages are responded to during usual working hours and are not monitored continuously.
Contact beyond this timeframe may be offered at my discretion, depending on clinical need and capacity.
9. Post-Procedure Item
A small toy may be provided after the procedure to support post-division tongue movement. This is included at no additional charge and is subject to availability.
10. Refunds
As this is a clinical service involving professional time, assessment and travel, refunds are not routinely offered.
Where an assessment has taken place, the assessment fee is non-refundable.
If tongue-tie division does not proceed because it is not clinically indicated or safe, no further charge beyond the assessment fee will apply.
This does not affect your statutory rights.
11. Photographs and Use of Images
On occasion, photographs may be taken as part of care to support assessment, treatment, record keeping, education or service information.
Where photographs are taken, they will not include patient identifiable information. Images will not show the full face of the baby and will usually be limited to the mouth and surrounding area.
Photographs may only be used for marketing or promotional purposes, including on social media, the website, leaflets or other materials, where explicit consent has been given. Consent for this use is optional and may be declined or withdrawn at any time without any impact on care provided.
All photographs are stored securely and handled in accordance with data protection requirements.
12. Complaints and Quality Assurance
I aim to provide safe, high-quality care at all times.
If you have any concern or complaint, please raise this with me directly in the first instance so that I can try to resolve the matter promptly.
Raising a concern or complaint will not affect your care.
Where concerns cannot be resolved, or where you wish to escalate a complaint, I use an independent external clinical governance provider to review incidents or complaints. External review and governance support is provided by Clinical Governance UK (linda@clinicalgovernance.uk).
As part of my governance arrangements, my work is subject to external audit. When you book care with me, you acknowledge that your care records may be reviewed by a registered health professional for quality assurance purposes. All information is handled confidentially and in accordance with data protection requirements.
13. Registration and Data Handling
I am a practising UK midwife, registered with the NMC. All personal data is handled in accordance with GDPR and outlined in the Privacy Policy. No information is shared without consent unless required by law.
14. Contact
For any questions, rescheduling or further support, please contact me at info@dayonemidwife.com or by +447747686867