Privacy Policy
1. Introduction
This Privacy Policy explains how Day One Midwife (“I”, “me” or “my”) collects, uses, and protects any personal information you provide when using this website. I am committed to ensuring your privacy is protected and your data is handled responsibly.
2. Who I Am
Day One Midwife is run by Gem Sharman, a UK-based midwife and qualified tongue-tie practitioner providing in-home care to families.
You can contact me via the form on this website or by email at info@dayonemidwife.com.
3. What Information I Collect
When you use this website, I may collect the following information:
Your name
Contact details (email address, telephone number)
Information relevant to your enquiry (e.g. preferred appointment date/time, clinical concerns)
This information is collected when you submit a form on the website.
4. How I Use Your Information
Your information is used only to:
Respond to your enquiry
Arrange home visits or follow-up communication
Maintain records for legal or clinical purposes if required
I will never sell, distribute, or lease your personal data to third parties.
5. Legal Basis for Processing
Under UK GDPR, the legal bases I rely on for processing your personal data are:
Consent – you give clear consent for me to process your information by submitting a form
Legitimate interest – to respond to enquiries and deliver midwifery/ infant services safely and appropriately
6. How Your Data Is Stored
Your information is securely stored in password-protected systems and email accounts. I take all reasonable steps to ensure your data is handled safely and not accessible to unauthorised parties.
I only retain your data for as long as necessary to fulfil your request or to comply with legal and professional requirements.
7. Your Data Protection Rights
You have the right to:
Access the personal data I hold about you
Request correction or deletion of your data
Withdraw your consent at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, contact me at info@dayonemidwife.com.
8. Cookies
This website may use essential cookies for basic functionality (e.g. form submissions). No tracking or advertising cookies are used.
9. Third-Party Services
This website is hosted by IONOS, which may collect anonymised usage data for performance and security. You can view IONOS’s privacy policy here.
10. Changes to This Policy
This policy may be updated from time to time. The latest version will always be available on this page.
Terms & Conditions
1. Introduction
These Terms & Conditions outline how I provide services through Day One Midwife. They are designed to ensure transparency, safety, and clarity for everyone receiving care.
2. Scope of Service
I offer in-home tongue-tie assessment and, where indicated and safe, same-day division (frenulotomy), feeding support, baby weighing, a follow-up phone call, and one week of WhatsApp support. Care is delivered by Gem Sharman, a qualified and practising midwife and certified tongue-tie practitioner.
3. Fees and Payment
The total charge for a full assessment and, if indicated, tongue-tie division is £225.
A £100 booking fee is paid at the time of booking to secure your visit.
If tongue-tie division is indicated and safe, an additional £125 is payable in your home, by card, before the procedure is carried out.
If division is not required or not clinically appropriate, only the £100 assessment fee applies.
Payment is accepted by secure payment link, card payment, or NFC (phone) payment (contactless or chip & PIN).
4. Visits Beyond 25 Miles
Travel is included within a 25-mile radius of ST15, Stone, Staffordshire. For visits beyond this, a mileage charge of £1 per additional mile (one way) is added to the total fee.
5. Cancellations and Rescheduling
If you need to cancel or reschedule, please give as much notice as possible. Booking fees are non-refundable but may be transferred to a new date at my discretion. I reserve the right to cancel a visit if your baby is unwell or if it is not clinically appropriate to proceed.
6. Clinical Limitations
Tongue-tie division will not be performed if:
It is not clinically indicated
Your baby is unwell at the time of the visit (e.g. oral thrush, fever, suspected infection)
Further medical input (e.g. ENT referral) is recommended
Feeding concerns appear unrelated to tongue function
Where division is not performed, I will still provide feeding support and guidance as part of the visit.
7. Reassessment and Re-Division
In the rare event of re-attachment, I offer one reassessment at the £100 assessment rate.
If redivision is indicated, it will be performed at no additional charge.
Only one redivision is offered as part of your care. After this ENT referral would be indicated.
8. Follow-Up Support
Each visit includes:
One follow-up phone call
One week of WhatsApp support
Support beyond this timeframe may be offered at my discretion, depending on clinical need and capacity.
9. Post-procedure item
A small toy may be provided after the procedure to support post-division tongue movement. This is included at no additional charge and is subject to availability.
10. Review incentive
To support business promotion and visibility, clients may be eligible for a £10 partial refund following the publication of a Google review. This is offered at the practitioner’s discretion and subject to verification.
11. Registration and Data Handling
I am a practising UK midwife, registered with the NMC. All personal data is handled in accordance with GDPR and outlined in the Privacy Policy. No information is shared without consent unless required by law.
12. Contact
For any questions, rescheduling, or further support, please contact me at info@dayonemidwife.com.